Tag: Awards

Fifty shades of greed

Once an IPO finishes and the power brokers have pocketed their fees, the marketing spree begins. Assuming the offering was reasonably successful, the banks will roll out detailed case studies to prospective issuers. These documents hash out key aspects of the deal and, most importantly, how well they were able to package and sell it to investors. read

, , Awards, marketing, post-mortem